privacy policy

sano swim privacy policy

Welcome to Sano Swim’s privacy policy.

We respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and store your personal information when you use our website, purchase products, subscribe to our newsletter, or interact with us in any way. It also explains your rights and how the law protects you.

This website is not intended for children under 13, and we do not knowingly collect data from children.

1. who we are

Sano Swim Limited (“Sano Swim”, “we”, “us”, or “our”) is the controller responsible for your personal data.

If you have any questions about this policy or your personal data, you can contact our Data Privacy Manager at:

Email: hello@sanoswim.co.uk
Postal address: Sano Swim Limited, 9 Beacon Close, Wrecclesham, Farnham, England, GU10 4PA

You also have the right to inform to the UK Information Commissioner’s Office (ICO) if you are unhappy with how we process your data: www.ico.org.uk

2. personal data we collect

We may collect the following personal data:

  • Identity Data: name, account username, date of birth, gender

  • Contact Data: email, billing and delivery addresses, phone number

  • Financial Data: payment details processed via third-party providers

  • Transaction Data: order history and payment details

  • Technical Data: IP address, browser type, operating system, login details, device information

  • Profile Data: purchase history, preferences, feedback, survey responses

  • Usage Data: website activity, interactions, and browsing patterns

  • Marketing Data: your preferences for receiving marketing communications

We also use anonymised or aggregated data for statistical purposes.

Special categories of personal data (e.g., health, race, religion, sexual orientation) are not collected.

3. how we collect your data

We collect data through:

  1. Direct interactions: when you place an order, create an account, subscribe to our newsletter, participate in a survey, or contact us.

  2. Automated interactions: through cookies, server logs, and other tracking technologies when you use our website.

  3. Third parties and publicly available sources: including analytics providers, social media platforms, payment and delivery services, and public records.

4. how we use your data

We will only use your data when the law allows us. Common reasons include:

  • To process and deliver your order and manage payments

  • To manage our relationship with you, including customer service, surveys, and updates to policies or terms

  • To send marketing communications (with your consent)

  • To improve our website, products, and services

  • To ensure website security and prevent fraud

We may also use data for legitimate business interests such as understanding how customers use our services and improving our offerings.

Email marketing: You can subscribe to receive promotional emails. You may opt out at any time via links in our emails or by contacting us.

5. sharing your data

We may share your data with:

  • Internal teams within Sano Swim that need it to perform their roles

  • External service providers such as Shopify, payment processors, marketing platforms, and delivery services

  • Professional advisers including accountants, lawyers, and auditors

  • Regulatory authorities where required by law

We do not sell your personal data. All third parties must follow strict data protection rules.

6. international transfers

Some of our service providers may process data outside the UK. Where this happens, we ensure your data is protected by UK-approved safeguards such as Standard Contractual Clauses.

7. data security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. Only employees, contractors, or service providers with a legitimate need can access your data, and they are bound by confidentiality.

8. data retention

We keep your data only as long as necessary for the purposes listed in this policy and to comply with legal obligations. For example, basic customer and transaction data may be kept for up to six years for tax purposes. Anonymised data may be retained indefinitely for research or statistical purposes.

9. your rights

Under UK data protection law, you have the right to:

  • Access your personal data

  • Correct inaccurate or incomplete data

  • Request deletion of your data

  • Object to or restrict processing

  • Request transfer of your data

  • Withdraw consent at any time (e.g., email marketing)

Requests are usually free and will be responded to within one month. We may need additional information to verify your identity.

10. cookies

Our website uses cookies to improve your experience. You can manage your cookie preferences via your browser settings. Disabling cookies may limit some functionality of our site. Please see our Cookie Policy for more details.

11. changes to this policy

We review our privacy policy regularly and may update it. The latest version will always be available on our website. Please keep your personal data up to date.